The challenge
The starting point
The manufacturer ran a broad catalog but made commercial decisions on gut feel: it had no clarity on which products sustained the business or how its digital demand behaved, and it had no online sales channel.
With no analysis and no strong digital presence, it relied on its usual channels and left sales on the table against competitors more visible online.
The approach
How we approached it
The decision was to stop spreading effort on gut feel and prioritize with data: which products sustain the business and where the digital demand is.
On that basis, we opened an online sales channel and worked on search positioning.
The solution
What we did with COBIZ
COBIZ put data at the center and opened the digital channel:
- Stock and portfolio analysis to prioritize the highest-turnover products and focus the commercial effort.
- Google Analytics audit and analysis to understand demand and behavior in the digital channel.
- Implemented an ecommerce store that opened a direct online sales channel.
- Organic positioning (SEO) that took the company to the No. 2 spot on Google in its sector.
- The result: a 20% increase in sales.
Results
The impact
Data that turned into sales:
- A 20% increase in sales.
- An ecommerce store as a new sales channel.
- No. 2 on Google in its sector.