The challenge
The starting point
The company had a solid in-store operation but was nearly invisible online. Its website sat on Google's third page, where almost no one lands, and offered no way to request a quote or buy online.
Its two branches worked as islands, each with its own routine and no central point unifying catalog, orders and service. In a sector where buying decisions start with a search, that digital gap was a direct leak of potential customers.
The approach
How we approached it
The starting point was not technology, but understanding where customers were leaking away. The key decision was to treat the website as a third branch, not a digital brochure.
We built in phases and measured at every step, so the physical and digital businesses reinforced each other instead of competing.
The solution
What we did with COBIZ
COBIZ led the business's digital transformation in phases:
- Redesigned, optimized website, worked with organic SEO to earn real search visibility.
- One of the sector's first ecommerce stores: users could quote and buy products directly on the site.
- Payment gateway integration to close the sale online without friction.
- Unified operation: we connected the two physical branches and turned the website into a digital third branch, centralizing catalog and orders.
Gartner: B2B buyers spend only about 17% of their buying time meeting with suppliers. The rest happens in independent, largely digital research.
Results
The impact
The change showed up where the purchase is decided:
- It moved from Google's third page to the first.
- It became one of the first ecommerce stores in its sector, selling online without friction.
- It reached No. 1 national positioning in its category.
"They manage our site, our positioning and our digital marketing with a professionalism and speed of response that cover all our needs. We highly recommend them."